5 Factors That Impact Deliverability in Cold Emails
Demystifying Email Deliverability: Essential Factors to Consider for Your Success
Struggling with low deliverability and finding your emails in spam folders? You're not alone. Navigating email deliverability can be complex and unpredictable.
Below are 5 factors to consider when sending cold emails to your prospects list.
1️⃣ Sending Frequency
It's a common misconception that more is always better. That the more emails you send, the more chances you have of reaching your audience and making a connection. But in reality, the opposite is often true. Sending too many emails too quickly can actually work against you.
Here's why: spam filters. These automated gatekeepers are designed to protect users from unwanted emails, and they're getting smarter and more sophisticated every day. One of the things they look for is sending frequency. If you're sending a high volume of emails in a short period of time, it can trigger these filters and land your emails in the spam folder. And once you're there, it's tough to get out.
So, how do you avoid this? Pace yourself. Think of your email campaign as a marathon, not a sprint. You want to maintain a steady, consistent pace that keeps you in the race without burning out too quickly.
As a rule of thumb, don’t send more than 50 emails per outreach email account per day.
This number isn't set in stone, and it can vary depending on your specific situation and the nature of your campaign. But it's a good starting point to ensure you're not overwhelming your audience or triggering those pesky spam filters.
Remember, when it comes to email marketing, slow and steady often wins the race. By pacing your sending frequency, you can improve your deliverability, reach more inboxes, and ultimately, connect with more of your target audience.
2️⃣ Email Subject Line
The subject line is often the first thing that recipients see, so it's important to make a good impression. Keep your subject lines less than 50 words and make it look like an internal email.
But it's not just about length. The style of your subject line matters too. Try to make it look like an internal email. This can help to create a sense of familiarity and trust. It can make your email feel less like a cold outreach and more like a conversation between colleagues.
And of course, avoid using spammy words or phrases at all costs. These can trigger spam filters and land your email in the dreaded spam folder. But more than that, they can damage your reputation and credibility.
Words like "free," "guarantee," "risk-free," and "special promotion" can raise red flags. Instead, focus on providing value and building genuine relationships with your recipients.
Remember, your subject line is your first opportunity to connect with your recipient. Make it count.
3️⃣ Domain and IP Credibility
In the world of cold email marketing, your domain and IP credibility are similar to your credit score.
They're a measure of trust, a testament to your reliability as a sender. And just like a credit score, building a good reputation takes time and consistent effort.
One of the most effective ways to build and maintain this credibility is through the use of an email warmup tool. Think of it as a workout for your email domain and IP. Just as you wouldn't run a marathon without training, you shouldn't send out a mass email without first warming up your domain and IP.
By warming up your domain and IP, you're not just improving your chances of reaching the inbox - you're also building a solid foundation for future email marketing efforts. You're establishing a reputation as a trustworthy sender, which can help to improve your open rates, click-through rates, and overall engagement.
So what are some good warmup tools? Below are 3 that we recommend trying out:
In the end, it's all about connecting with your target audience. And by taking the time to warm up your domain and IP, you're taking a crucial step toward making that connection.
4️⃣ Email formatting
When sending cold emails, simplicity is your best friend. While it might be tempting to jazz up your emails with flashy images, large attachments, or intricate HTML formatting, these elements can often do more harm than good.
Why? Because they can trigger spam filters. These filters are designed to protect users from potentially harmful content, and they can be particularly sensitive to emails that are heavy on images, attachments, or complex formatting.
So, what's the solution? Keep it simple. A clean, text-based email can often be more effective than one cluttered with images and links. It's easier for recipients to read and digest, and it's less likely to raise red flags with spam filters.
That's not to say you should never use images or links. They can be powerful tools when used sparingly and appropriately. But as a general rule, try to minimize their use.
Remember, your goal is to connect with your audience, not to impress them with your design skills. By keeping your formatting simple and clean, you can improve your deliverability and increase your chances of making that connection.
5️⃣ Email List Quality
Quality over quantity - it's a mantra that holds true in many aspects of life, and email marketing is no exception. The quality of your email list can significantly impact your deliverability rates. Sending to outdated or invalid email addresses is like shouting into the void - it's a waste of time and resources, and it can damage your sender reputation.
A clean, up-to-date email list is a vital asset. It ensures that your messages are reaching real, active inboxes. It reduces bounce rates and increases the likelihood of engagement. It's like having a direct line to your audience.
But maintaining a high-quality list requires vigilance. Regular cleaning and verification are essential. If you notice a hard bounce rate exceeding 3%, it's a red flag that your list may need attention. In such cases, it's crucial to pause your campaign and run your list through an email cleaning and verification service like the one offered by MailClickConvert or NeverBounce.
Remember, a high-quality email list is the foundation of successful email marketing. By keeping your list clean and up-to-date, you're setting yourself up for success.
Conclusion
Email deliverability doesn't have to be a mystery. By considering these five factors - sending frequency, subject line, domain and IP credibility, email formatting, and email list quality - you can significantly improve your chances of reaching your target audience's inbox.
Remember, maintaining a clean and updated email list is paramount, and monitoring bounce rates is crucial to avoid damaging your deliverability. With these strategies in hand, you're well-equipped to ensure your emails land where they should - right in your prospect's inbox.
Thanks for reading
—Malik | Cold Email Hustle