6-Step Process to Cold Emailing: An Art of Persuasion
A Cheat Sheet for Cold Email Marketing - Save This!
From filling out lead forms to making phone calls, there are many ways to get your product or service in front of potential customers. But among these, cold emailing remains an incredibly effective method. It's a craft that requires a fine balance between information and persuasion.
Here is a proven 6-step process to help you master this art.
1. Catchy Subject Lines are Key
The subject line serves as the first impression for your email—it's your foot in the door. Your goal should be to create something that stands out amidst an inundation of promotional emails. Try to make your subject line appear as an internal email; this can often bypass the initial instinct to delete. Aim for brevity, keep it under nine words, and avoid unnecessary punctuation and numbers, which may trigger spam filters.
For example, instead of using a subject line like "Increase Your Sales with XYZ Solutions!!!", consider something more conversational and personable like "John, here's a fresh idea for your sales strategy".
Another great example of subject lines is by using questions (see below).
2. Quick and Mobile-Ready
With today's fast-paced lifestyle, most people skim through emails on their phones while on the move. As such, your cold emails should be designed with brevity and mobile optimization in mind. Ideally, the email should contain 50-75 words. Avoid the need for scrolling. The recipient should be able to understand your proposition without having to expand the message.
For instance, "Hi John, I noticed your company's impressive growth this year and thought our proven sales strategies at XYZ could provide additional support. Would you be open to a quick chat?" hits all the right notes.
3. Choose Clear Over Clever
Simplicity is the name of the game when drafting your email. Ditch industry jargon, buzzwords, and complex sentences for a tone that is friendly, uplifting, and assertive. Your recipient should feel like they are having a conversation, not reading a textbook.
Instead of saying, "Our cutting-edge, innovative solutions utilize AI to optimize...", try, "We use AI to make your job easier by...".
4. Add the Personal Touch
Personalization goes a long way in getting your cold email noticed. Tailoring your message to the recipient shows that you've done your homework and that the email was crafted specifically for them.
This could involve mentioning a recent blog post they've written, or a new product they've launched. Make sure to tie these observations into the problem your product or service can solve.
For example, "I read your recent blog post on improving team productivity and thought our tool, which has helped companies like yours, might be of interest."
5. Highlight a Customer Pain Point
Once you've built a connection, it's time to bring to light the challenges they might be facing.
Illuminate problems that they might be overlooking or undervaluing. Draw examples from other businesses that were once in their shoes and how your product or service helped them overcome these hurdles.
An example would be, "We've seen that fast-growing teams like yours often struggle with managing communication. That's where our tool comes in—it helped Company A reduce their internal emails by 50%."
6. Your CTA Should Spark Conversation
Now that you've demonstrated value, it's time to nudge them towards the next step. Contrary to popular belief, the goal here isn't to schedule a meeting right away but rather to initiate a dialogue.
Your call to action should pique their curiosity and foster engagement.
Instead of saying, "Can we schedule a call next week?", you might say, "I'd love to share more about how we can reduce your team's email load. Would you be interested to know more?"
In the end, remember that mastering the art of cold emailing takes practice. But with these six steps in your arsenal, you're well on your way to crafting persuasive and effective cold emails that will open doors to new opportunities.
This post is inspired from Lavender